Google Plus Shut Down
Google plus is a social media network launched in 2011 by Google. It was originally meant to compete with social media site Facebook, and it would not be wrong to say that Google was looking at Google plus as a strong competitor to Facebook.
It has seen tremendous growth with millions and millions of active users all around the globe. One of the most important features of Google plus is to link its users to all the Google product and services like YouTube, Keep, Hangout, etc.
Here are some of the most amazing features of Google plus that makes it different from other social media networks.
Hangout provides the facility for the video conference, it is indeed a great tool for business purpose meetings. You can communicate with employees in the office, or you can simply make a video call to clients in other countries or even to those employees that are working at home or on a business trip. The best part is that it’s free and you can add up to 10 people at a time.
With Circles you can add different people in specific groups or lists, it is helpful for sharing pertinent data and information sharing among the group of people. It enables you to target your marketing messages to specific people. Basically, you’re on one network but can control what information your family, friends, colleagues, clients, prospects and industry peers share.
The ‘+1’ tab in your google plus profile stores all the links, articles, websites, videos and photos, etc that a user has added. In this way, you can keep track of what kind of content people like. It is certain that you’re more likely to click on a link if you have seen that someone you trust finds it relevant?
With a package deal of so many amazing products and features, Google plus is surely one of its kind social networks. But then why Google failed to compete with Facebook and other leading social network? Not only that, why Google is shutting down its so popular Google plus?
Here is all you need to know
It was on the 8th October 2018, Monday, when Google made its official announcement to shut down Google plus. According to Google, they will turn off the consumer version of Google plus by the month of August 2019 but the corporate customer version will still exist and work.
Google discovered a software bug that gave access to the developers of the private data of over five million users. In its defense, Google said that there is no evidence of the developers being aware of this bug, they had no idea about this bug, also there is no evidence of this data being misused by the developers.
Google not only has been a bit careless on this matter but also failed to achieve broad consumer adoption since the introduction of google plus services.
Google plus is facing low usage and engagement as almost 90 percent of Google plus user sessions last less than five seconds.
Still, Google decided to keep the service active for enterprise customers who use it to facilitate conversation among co-workers. Google is always focusing on a “secure corporate social network,” which is odd considering this announcement comes alongside news that the company left profile details unprotected.
A security audit conducted by Google discovered the following facts:-
1 – A bug in one of the Google plus People APIs meant that apps also had access to Profile fields that were shared with the user, but not marked as public.
2 – Data is limited to static, optional Google plus Profile fields including name, email address, occupation, gender, and age.
3 – The data breach does not include any other data a user may have posted or connected to Google plus or any other service.
4 – The profiles of up to 500,000 Google plus accounts were potentially affected.
5 – Google cannot confirm which users were specifically impacted by this bug.
A point to be noted is that Google has failed to confirm exactly which users are affected by this massive bug.
Just when we thought that only Facebook is coming under global scrutiny over-harvesting of personal data for Cambridge analytics, Google discovered a major bug in their API which had been providing third-party app developers all the data of the users.
Google also failed to find any evidence that how did this bug happen and this is a big reason why they have decided to shut down Google plus for consumer services. However, Google plus for the corporate consumer will still continue as it is, and also it will receive timely update or upgrades for the better experience to the users.
In addition, the users have the option to migrate their data before August 2019. It is certain that this shutting down process will not complete or happen immediately, and it will take up to ten months period. Therefore, users are requested not to panic!
Don’t worry! Google plus is still there for the next ten months.